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About us

We have chosen holocracy as our way of working

What is holocracy?

Instead of having a boss who decides everything, we organize ourselves into teams (which we call cells) and decide together. This way we all contribute ideas, we are more agile and we bring out the best in each other.

With holocracy, we not only transform how we work, but we also unleash our creativity and agility. By removing hierarchies, we unleash a constant flow of ideas, easily adapting to changes in the business world.

Embracing holacracy is exciting, but it involves changing our culture, overcoming resistance to change and staying aligned are challenges we embrace with enthusiasm. We know that, like any form of management, it is a constant learning journey. We are committed to improving and evolving.

As a team...

We focus on value chains agroindustrial, circular economy, bioeconomy and tourism

Our team

We have a large team of professionals that makes it possible for us to add value to all our stakeholders

Missionary team

Juan Felipe Pardo
Acceleration Project Leader
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Andrés Tovar
Acceleration Project Leader
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Sebastián Baquero
Operations Consultant
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Mateo Apache
Investment Director
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Christian Urazán
Strategic partner advisory line
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Ginna Rodríguez
Director of Territorial Economic Development
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Gustavo Cárdenas
Territorial Economic Development Coordinator
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Stiven Hurtado
Production Linkages Articulator
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Jenny Ortiz
KAM B2B
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Yerson Gómez
KAM Retail
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Cross team

Santiago Gomez
CEO
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Estefanía Valencia
Corporate Affairs Manager
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Sebastián Lozano
Operations Manager
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Marcela Ortigoza
Director of Strategy and Business Model Development
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Natalia Obonaga Gil
Project Coordinator
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Lina Marcela Zorrilla
Human Resources Leader
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Karim García
Financial / Administrative Manager
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Gloria Diaz
Accounting Assistant
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Beatriz Ramirez
Manager in Treasury
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Sharon Piamba
Administrative leader
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Lina María Rodriguez
Administrative Assistant
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Dievely Ceballos
Administrative Assistant/accountant
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Jhovani Moreno
ICT assistant
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Johan Gil
Software developer
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Juliana Quiñones Osorio
Communications Leader
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We promote value creation in
production chains in Latin America

ODS 5 igualdad de genero
ods 8 trabajo decente
ods 10 reduccion desigualdades
ods 12 produccion y consumo
ods 13 accion por el clima
Our focus
  • Development of agri-food chains
  • Development of circular economy chains
  • Economic development and innovation
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Contact information

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  • Cali, Colombia (headquarter)
  • admin@trulab.co
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Puedes contactarnos a través de nuestro formulario de contacto

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Picture of Ginna Rodríguez
Ginna Rodríguez

Director of Territorial Economic Development
grodriguez@trulab.co

Picture of Natalia Obonaga
Natalia Obonaga

Project Coordinator
nobonaga@trulab.co

Picture of Marcela Ortigoza
Marcela Ortigoza

Director of Strategy and Business Model Development
m.ortigoza@trulab.co