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Development of Agri-food chains

As a company, we have made the strategic decision to focus on strengthening agri-food chains in Colombia and Latin America. This choice is intrinsically linked to the strategic location of our main offices in Cali, Colombia, a region in southwestern Colombia with a clear agricultural vocation and fertile lands.

By focusing on these chains, we not only work to ensure food security, but also generate employment and sustainable livelihoods. Our commitment extends to the active promotion of forest protection and environmental sustainability. We strongly believe that our approach not only benefits local communities, but also contributes positively to the global food supply and sustainable development worldwide.

Priorities SYSTEMIC

Based on our experience, we have identified crucial systemic priorities to make chain strengthening an effective reality.

These strategic areas include:

Commercial Chains

We encourage the creation of solid links in commercial chains, promoting collaboration between the different links in the chain to improve efficiency and synergy between participants.

Value chain financing

We recognize the importance of financing throughout the value chain. We articulate financial solutions that benefit all actors, from producers to distributors, to guarantee an adequate flow of resources throughout the chain.

Resource Optimization

We direct our efforts towards the efficient optimization of resources invested in the development of capabilities within the chain, through projects and programs. This approach seeks not only to enhance sustainability, but also to increase the profitability of the chain in a comprehensive manner.

Articulation and Addition of Actors to Strategic Allied Projects

We work on the creation and implementation of strategic projects, promoting collaboration between various actors in the sector. This synergy strengthens the chain by taking advantage of the complementary skills and resources of each participant.

Investment preparation

Recognizing the importance of investment, we focus on preparing and enlisting chain participants to attract investment and/or financing. This includes building capabilities and creating enabling environments to attract investments that drive sustainable growth.

Methodology

We have built our own methodology, tailor-made

We analyze the value chains, we find the bottlenecks and to resolve those bottlenecks we do:

Capabilities strengthening

Chaining of actors

Investment and financing to accelerate growth

Over the years, we have developed a specialized methodology that allows us to provide strengthening and personalized support to companies and organizations. Our intervention focuses on four fundamental areas of any economic activity: strategic, finance/accounting, operations and commercial area.

Get to know our intervention process

1- We identify

the starting point of the company

We identify where the company or organization has competitive and comparative advantages; We achieve this through qualitative and quantitative analysis, financial, market and operations.

2- We build

a growth path

We build a growth roadmap that seeks to fully exploit the advantages we find in a market that values these valuable differences.

3- We close

gaps in knowledge and disciplines

We close gaps in knowledge and disciplines to further strengthen the advantages we find and reduce incompetence in the disadvantages.

5- We connect

with best clients and suppliers

We connect with best clients and suppliers

6- We connect

with investment

We connect with investment and financing

Impact metrics

small scale producers impacted
+ 0
(USD) provided in Trade Finance
+ 0
women impacted
+ 0
young people impacted
+ 0
Accompanied value chains and 3 of Zero deforestation
+ 0
(millions COP) generated in commercial chains in the last 2 years
+ 0
Year-on-year growth of companies that have undergone acceleration
0 %
Greater income for small producers through commercial chains
0 %

We are always willing to collaborate with impact funds. We define ourselves as ecosystem builders, generating a flow of opportunities and a constant pipeline. We invite you to contact us to explore synergies and possible collaborations.

Some of our cases

We deliver the best of ourselves in each project executed

Contact us

Program Director: Ginna Rodríguez

Write us to grodriguez@trulab.co or through the following form

We promote value creation in
production chains in Latin America

ODS 5 igualdad de genero
ods 8 trabajo decente
ods 10 reduccion desigualdades
ods 12 produccion y consumo
ods 13 accion por el clima
Our focus
  • Development of agri-food chains
  • Development of circular economy chains
  • Economic development and innovation
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Puedes contactarnos a través de nuestro formulario de contacto

o a través de correo electrónico a nuestros líderes de proyectos

Picture of Ginna Rodríguez
Ginna Rodríguez

Director of Territorial Economic Development
grodriguez@trulab.co

Picture of Natalia Obonaga
Natalia Obonaga

Project Coordinator
nobonaga@trulab.co

Picture of Marcela Ortigoza
Marcela Ortigoza

Director of Strategy and Business Model Development
m.ortigoza@trulab.co